Business strategist and transformation leader, based in Dubai.

I help businesses grow by changing how they work: strategy first, then AI and automation to make it run. Most of my work is in FMCG and B2B trade, and most of it happens in the UAE.

Over 15+ years I've worked in commercial growth, digital and performance marketing, and operations across the UAE, Turkey and Iran, including inside large companies in each market. Since 2023 my work has been based in Dubai.

Right now

• Executive Director, Grand Mizban General Trading (since October 2026). Grand Mizban is a B2B FMCG trading and sourcing business in the UAE. Its operating model and systems are being built now, around clear supply models and a custom CRM that runs from lead to margin to repeat purchase.
• Founder & CEO, Helper (since June 2026). Helper (Helper Trade) is my own brand, a UAE trading and export business. Helper exports non-food general trading products from the UAE to regional markets.
• Running my work with a team of AI agents on a shared operating system I call MoMo OS. AI does the desk work; every external commitment goes through a human.

How I got here

I started in FMCG field sales in Tehran as an area sales manager. In 2013 I founded HELPER in Istanbul and ran it for ten years as a growth and operations company for SMEs, startups and retail clients, covering web, marketing systems, automation and branding. Since 2023 I've worked in Dubai across FMCG trade, growth operations and performance marketing, including years in high-velocity CRM and growth. That's where I learned to build systems that measure everything. Until mid-2026 I was Head of FMCG & Commercial Growth at a Dubai general trading company.

What I bring

• Business strategy and transformation: operating models, commercial systems, go-to-market
• AI and automation in real operations: CRM architecture, AI agents, workflow automation
• Digital and performance marketing: acquisition, funnels, tracking and conversion
• FMCG commercial growth: sourcing, wholesale and B2B distribution

What I write about

Using AI and automation to grow real businesses: frameworks, decisions with their trade-offs, and lessons from execution, including the parts that don't work yet.

What I'm not

• Not a generic AI commentator: no tool lists, news recaps or hype.
• Not a guru selling courses. Authority comes from building and operating.
• Not someone who claims results he can't show.

Languages: English · Persian · Turkish · Italian