Insights

Notes from real operations.

How I use AI, automation and CRM design to grow real businesses: frameworks, decisions with their trade-offs, and the parts that don't work yet.

Coming soon

First articles coming

Each one will be based on real work, with no invented numbers. Leave your email and I'll let you know when they're out.

Planned

What I'm writing next

AI agentsPlanned

Leading two businesses with a team of AI agents: what they do, and what they never do

Article · in writing
CRMPlanned

Why a trading company's CRM should start from margin, not leads

Article · in writing
CRMPlanned

Product ≠ Offer: the data model most trading CRMs get wrong

Article · in writing
WhatsAppPlanned

WhatsApp AI support that knows when to stop: approved answers and escalation rules

Article · in writing
FMCGPlanned

6 workflows an FMCG distributor in the UAE can automate first

Article · in writing
B2B tradePlanned

From inquiry to offer in one flow: lead capture, quoting and follow-up for B2B trade

Article · in writing
MarketingPlanned

Performance marketing for B2B trade: tracking from first click to margin

Article · in writing
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Razgardani9@gmail.com LinkedIn @razgardani9 Based in Dubai · working across the UAE & GCC