DubaiBusiness transformation · AI & automation · FMCG

Strategy first. Then AI agents that run the work.

I'm Mohammad Razgardani (MoMo), a Dubai-based business transformation strategist. I grow businesses with AI, automation and digital & performance marketing — especially in FMCG and B2B trade. AI does the desk work. People approve every commitment.

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15+ yearsUAE · Turkey · Iran
Digital & performance marketingAcquisition tracked to margin
FMCG · B2B tradeWhere I go deepest
Portrait of Mohammad Razgardani (MoMo)
Mohammad RazgardaniDubai, UAE
Executive DirectorGrand Mizban General Trading · UAE
Founder & CEOHelper (Helper Trade) · UAE export
Architect of MoMo OSA team of AI agents, one shared system
MoMo OS · how it works

One inquiry. Six steps.
One human click.

This is how the businesses I lead run: AI agents on one shared system. They do the desk work — I approve every commitment.

SIMULATED RUN · EXAMPLE DATA
01 · INBOUNDNew inquiry

WhatsApp, Instagram or web form

02 · AGENTSupport agent

Answers from approved info, asks for specs

03 · CRMLead → margin

Logged with product, volume, expected margin

04 · AGENTOffer builder

Price, stock, MOQ attached to the offer

05 · HUMANApproval

Agents may say “unknown”. They may not commit.

06 · SENDSend & follow up

Offer sent, follow-up scheduled in CRM

The agent team

Chief of StaffRoutes & prioritises
Customer SupportWhatsApp · Instagram
ResearchSuppliers & market
Digital OperatorSystems & web
Brand DirectorPositioning
Content StudioPosts & drafts
Shared memory: decisions, policies, approved answers

Activity log

    Discounts, unconfirmed prices and complaints always go to a person.

    How MoMo OS works

    Interactive

    What can your business automate?

    Pick your business and size. See which workflows agents can take over — and roughly how much time comes back.

    Business type

    10 people

    160+

    300

    205,000

    Model: minutes per task × volume × share an agent can handle. Rough, transparent, illustrative.

    Illustrative estimate
    0hrs / month
    of desk work agents could take on, about 0 hours a week.
    Request an automation map
    Want the real numbers?

    In a 30-minute call we map your actual workflows, what to automate first, and where a human must stay in the loop.

    Book a call
    Work

    Built for the businesses I run first.

    Real systems, honest status. No borrowed logos, no invented numbers.

    MoMo OS

    My AI operating system
    In progress
    Problem
    Leading two businesses and building new ones meant too much desk work for one person.
    Approach
    A team of specialised AI agents on one shared memory of decisions and policies. Every external commitment needs my approval.
    LLM agentsGoogle WorkspaceDecision log
    Read the project

    Helper AI support

    WhatsApp & Instagram support agent · pilot
    Pilot · since Oct 2026
    Problem
    Inquiries arrive on WhatsApp and Instagram through the day, and one person can't answer every simple question quickly.
    Approach
    An agent answers simple questions from approved information. Unconfirmed prices, discounts, complaints and any commitment always wait for me.
    WhatsApp BusinessInstagramAI agentApproved-answer library (Google Sheets)
    Read the project
    Services

    Four ways I can help.

    AI automation & agents

    Agents that handle the desk work, with humans on every commitment.

    • Support & sales agents
    • Workflow automation
    • Approval rules & guardrails
    Explore

    CRM architecture

    CRMs designed around margin and repeat purchase, not lead counts.

    • Lead → offer → margin model
    • Product ≠ Offer data design
    • Follow-up automation
    Explore

    Performance marketing & growth

    Acquisition that is tracked from first click to margin.

    • Funnels & conversion
    • Tracking & attribution
    • AI content systems
    Explore

    FMCG go-to-market

    Sourcing, wholesale and B2B distribution in the UAE and GCC.

    • Supply & offer models
    • Wholesale & distributor strategy
    • Operating model design
    Explore

    Plus a dedicated track for WhatsApp AI automation

    Stack

    Tools I build with

    Tools I use to build systems. Logos are trademarks of their owners; no endorsement or partnership implied.

    Principles

    Rules I work by.

    01Product ≠ Offer.

    Price, stock and MOQ belong to the offer — never to the product. Get this wrong and every system after it breaks.

    02Design the CRM around margin, not leads.

    A thousand leads at no margin is a cost. The pipeline should show what you actually keep.

    03Agents may say “unknown”. They may not commit.

    AI drafts, researches and replies to the simple things. Commitments go through a person.

    Insights · in writing

    Notes from real operations.

    Including the parts that don't work yet.

    AI agentsPlanned

    Leading two businesses with a team of AI agents: what they do, and what they never do

    Article · in writing
    CRMPlanned

    Why a trading company's CRM should start from margin, not leads

    Article · in writing
    CRMPlanned

    Product ≠ Offer: the data model most trading CRMs get wrong

    Article · in writing

    All insights

    Let's talk

    Let's map what your business can hand to agents.

    30 minutes. Your workflows, what to automate first, and where a person must stay in charge.

    Book a call
    Razgardani9@gmail.com LinkedIn @razgardani9 Based in Dubai · working across the UAE & GCC