Funnels & conversion
Landing pages and lead forms built for inquiries and RFQs, not just traffic.
Performance marketing · UAE
Performance marketing tracked to margin.
Acquisition is only useful if you can follow it to revenue and margin. I set up funnels, tracking and reporting for B2B and FMCG businesses so marketing decisions rest on what actually sells.
What I do
What's included
Tracking & attribution
Analytics, tag management and campaign tagging set up so every lead has a source.
AI content systems
Content drafted by AI on brand, reviewed and approved by a person before it goes out.
How it works
From map to running system
01 · AUDITAudit what's tracked
Channels, tags, forms and where leads currently get lost.
02 · FUNNELFix the funnel
Pages and forms that capture the details a sales team needs.
03 · CONNECTConnect to the CRM
Leads flow into the CRM with their source attached.
04 · REPORTReport to margin
A KPI view that links spend to deals, not just clicks.
Guardrails
Where a person stays in charge
Budgets, offers and published content are approved by a person. AI can draft and analyse; it doesn't change spend or publish on its own.
FAQ
Questions
Do you run ad campaigns?
I design the funnel, tracking and reporting, and can set the strategy for campaigns. Day-to-day media buying can stay with your team or an agency.
Why track to margin and not just leads?
Because in B2B trade the cheapest lead is not always the best deal. Margin shows which channels are worth paying for.
Which tools do you use?
It depends on your stack. Typical pieces are web analytics, a tag manager, campaign tagging and a CRM that receives every lead.
Also
Other services
AI automation & agents
Agents that handle the desk work, with humans on every commitment.
- Support & sales agents
- Workflow automation
- Approval rules & guardrails
CRM architecture
CRMs designed around margin and repeat purchase, not lead counts.
- Lead → offer → margin model
- Product ≠ Offer data design
- Follow-up automation
Let's talk
Let's map what your business can hand to agents.
30 minutes. Your workflows, what to automate first, and where a person must stay in charge.
Book a call