Supply & offer models
Own stock, supplier stock, back-to-back or sourcing on demand: which model fits which product and customer.
FMCG go-to-market
FMCG go-to-market for the UAE and GCC.
My career started in FMCG field sales and has stayed close to FMCG trade since. I help brands, distributors and trading companies decide how to source, price and distribute, and build the operating model that makes it run.
What I do
What's included
Wholesale & distributor strategy
Channels, customer segments and the commercial terms that work for B2B distribution.
Operating model design
Who does what, which decisions need approval, and which systems hold the truth.
How it works
From map to running system
01 · MARKETChoose the market and channel
Which customers to serve first, and through which channel.
02 · SUPPLYPick the supply model
How stock and supplier offers work for each product line.
03 · OPERATEDesign the operating model
Roles, approvals, and the CRM as the source of truth.
04 · LAUNCHLaunch and review
Start small, review on a fixed rhythm, then widen.
Guardrails
Where a person stays in charge
Commercial terms are decided by people. Research and analysis can be automated; prices, credit and supplier commitments are approved by the business owner.
FAQ
Questions
Who is this for?
FMCG brands entering the UAE or GCC, distributors reshaping their model, and trading companies setting up B2B sourcing.
What experience is this based on?
FMCG field sales at the start of my career, ten years running a growth and operations company, and FMCG commercial roles in Dubai since 2023. Today I'm Executive Director at Grand Mizban General Trading.
Do you also handle sourcing?
I help design how sourcing works: supply models, offer data and approval rules. I don't publish supplier names or prices.
Also
Other services
AI automation & agents
Agents that handle the desk work, with humans on every commitment.
- Support & sales agents
- Workflow automation
- Approval rules & guardrails
CRM architecture
CRMs designed around margin and repeat purchase, not lead counts.
- Lead → offer → margin model
- Product ≠ Offer data design
- Follow-up automation
Let's talk
Let's map what your business can hand to agents.
30 minutes. Your workflows, what to automate first, and where a person must stay in charge.
Book a call